EP166: This Week in the World of Airbnb
Summary
This Get Paid For Your Pad episode covers various Airbnb updates, including a premium tier for luxury rentals and a feature allowing guests to split payments. It also discusses a real-life example of a host facing issues with a 'fake tenant' in Barcelona and explores the importance of revenue management routines. Hosts should stay informed about platform changes and prioritize structured revenue management for improved profitability.
Key Insights
- •Airbnb is launching a premium tier program targeting the luxury rental market.
- •Airbnb claims its platform facilitated 130,000 jobs in the US and projects half a million by 2020, to support their lobbying efforts with municipalities.
- •The episode presents a case of a host in Barcelona facing legal and financial repercussions from a 'fake tenant' who listed their property on Airbnb.
Action Items
- ✓Hosts should review the Airbnb Extenuating Circumstances Policy to understand cancellation options in emergency situations.Effort: lowImpact: medium
Tools & Resources
- →Telegraph: The episode references a Telegraph article about a property owner in Barcelona.(telegraph.co.uk/news/2017/06/24/woman-forced-become-squatter-barcelona-home-fraudster-lists)
- →San Diego Union Tribune: The episode references a San Diego Union Tribune article discussing Airbnb's lobbying efforts.(sandiegouniontribune.com/business/tourism/sd-fi-airbnb-mayors-20170623-story.html)
- →TechCrunch: The episode mentions a TechCrunch article about Pillow Residential.(techcrunch.com/2017/06/21/pillow-residential-13-5-million)
- →Bloomberg: The episode mentions a Bloomberg article about Airbnb's premium tier.(bloomberg.com/news/articles/2017-06-21/airbnb-said-to-ready-a-premium-tier-to-compete-more-with-hotels)
- →Skift: The episode mentions a Skift article about Airbnb testing a feature to split costs.(skift.com/2017/06/14/airbnb-ramps-up-push-to-get-more-hosts-to-choose-instant-booking)
Common Mistakes
- ⚠A host may face severe penalties, including fines between €60,000 and €600,000, if a 'fake tenant' lists their property on Airbnb without permission.
Related Videos
More from Growth & Marketing
Samsung browser users can now access Airbnb listings directly through the browser. This update streamlines the booking process for Samsung users, potentially increasing visibility for hosts. This integration provides a more seamless experience for guests browsing and booking accommodations.
RedDoorz, a budget hospitality platform, has maintained 25% YoY growth, driven by a multi-brand strategy. They are expanding AI-driven systems and company-operated hotels to enhance customer experience. Travelers prioritize shorter regional trips, authenticity, and experiences over accommodation spending, impacting host strategies.
Hopper's B2B arm, HTS, has secured a deal with RBC, Canada's largest bank, taking over from Expedia Group after 12 years. This move comes as Capital One Travel downgrades its relationship with HTS, creating questions about Expedia’s travel partnerships. The contract's exclusivity with RBC put other Expedia partnerships at risk.
Curated by Learn STR by GoStudioM