EP197: This Week in the World of Airbnb
Summary
This article from 2017 discusses how Airbnb determines search rankings, including factors like Instant Book, photos, and pricing. It also covers Airbnb's new partnerships, including a home-sharing apartment complex in Florida and programs for host loans and support. Hosts should review these factors to improve their listing's visibility and consider the potential implications of local regulations.
Key Insights
- •Airbnb is teaming up with a Florida developer to build a 324-unit apartment complex specifically designed for home-sharing, allowing tenants to rent for up to 180 days and share profits with the landlord.
- •Airbnb considers over 100 data points when determining search rankings, with Instant Book, a fabulous first photo, and competitive pricing being the most critical factors.
Action Items
- ✓Make sure your calendar is updated daily on Airbnb to help with search rankings.Effort: lowImpact: medium
Tools & Resources
- →Answers to Your Top Search Questions: The article mentions a blog post by Airbnb: Answers to Your Top Search Questions, accessible at blog.atairbnb.com/search.(blog.atairbnb.com/search)
Common Mistakes
- ⚠Setting conditions on Instant Book may prevent you from seeing your listing.
- ⚠The new apartment complex in Florida could be risky if the municipality sets anti-Airbnb regulations.
- ⚠Repeatedly changing your listing description does not help or hurt search rankings.
More from Growth & Marketing
Airbnb is launching a new host bonus as travel demand surges for the upcoming World Cup. This strategic move aims to encourage more listings and capitalize on the expected influx of guests. The initiative highlights Airbnb's efforts to prepare for peak season travel and its ongoing support for hosts.
This article discusses the emergence of a new platform designed as an 'Airbnb' for hourly creative spaces. It aims to solve the difficulties creators face when finding and renting spaces. While not directly about STRs, it highlights a potential niche market that could be applicable to hosts considering offering hourly space rentals, indicating a shift towards accommodating creative industries.
Airbnb is offering a $750 incentive to attract new hosts to list their properties for the World Cup. This move aims to ensure sufficient accommodation for visitors during the event. This initiative highlights the importance of short-term rentals in accommodating large-scale events and provides a financial benefit for new hosts.
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