Insight
The article likely discusses how Airbnb has impacted hotel sales, marketing, and revenue management strategies, possibly highlighting changes in pricing, branding, and distribution.
Airbnb and the Hotel Industry: The Past, Present, and Future of Sales, Marketing, Branding, and Revenue Management
Summary
This article from Boston University examines the evolving relationship between Airbnb and the hotel industry in sales, marketing, branding, and revenue management. Hosts should be aware of these trends as they compete with traditional hotels. Consider researching hotel revenue management strategies for your own pricing and marketing.
Key takeaway