Airbnb and the Hotel Industry: The Past, Present, and Future of Sales, Marketing, Branding, and Revenue Management - Boston University
Summary
This article from Boston University examines the evolving relationship between Airbnb and the hotel industry in sales, marketing, branding, and revenue management. Hosts should be aware of these trends as they compete with traditional hotels. Consider researching hotel revenue management strategies for your own pricing and marketing.
Key Insights
- •The article likely discusses how Airbnb has impacted hotel sales, marketing, and revenue management strategies, possibly highlighting changes in pricing, branding, and distribution.
Action Items
- ✓Research how hotel revenue management strategies, like dynamic pricing, are being implemented and consider how these approaches can be adapted for your Airbnb listings.Effort: mediumImpact: medium
- ✓Analyze your current marketing efforts and consider how the branding and marketing tactics of hotels might offer new ideas for promoting your listings.Effort: mediumImpact: medium
Tools & Resources
- →Boston University: The article is from Boston University(bu.edu)
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