Insight
The longer a user spends viewing a listing, the more likely Airbnb is to show that listing again, suggesting that listings with more photos and detailed descriptions are favored.
How Airbnb Personalization Affects Search Rankings
Summary
This article discusses how Airbnb's search algorithm uses personalization, such as how long a user views a listing, to affect search rankings. Hosts should ensure their listings have high-quality photos and detailed descriptions to increase the time potential guests spend viewing their listings. The study also confirms the importance of ranking on the first page.
Key takeaway