How to Invest & Crush It in Competitive STR Markets

Get Paid For Your Pad
Published: January 10, 2020
Pricing & Profitability

Summary

This article discusses revenue management strategies for short-term rentals, specifically focusing on the importance of scheduled pricing routines, analyzing booking data, and adjusting pricing based on market signals. Hosts are encouraged to adopt a proactive revenue management approach and understand that consistent routines matter more than any single pricing rule for success.

Key Insights

  • Most hosts underperform not because they lack tools, but because they don’t know what to look at, when to look at it, or how to interpret booking behavior once it shows up.
  • Early bookings can indicate underpricing or upcoming events.
  • Small daily price changes can increase exposure on OTAs.

Action Items

  • Review pacing on a weekly basis using Market Penetration Index (MPI).
    Effort: low
    Impact: medium
  • Review every booking to reveal pricing and demand signals.
    Effort: low
    Impact: medium

Tools & Resources

  • Freewyld Foundry: Get a Free Revenue Review →(https://www.freewyldfoundry.com/report)
  • Freewyld Foundry: Learn more about Freewyld Foundry →(https://www.freewyldfoundry.com)

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