Takeaways from STR Legends Cartagena
Summary
This article discusses key takeaways from the STR Legends Cartagena conference, emphasizing the increasing professionalization of the STR industry. Hosts should focus on treating their STR as a real business, defining their values, and understanding how larger companies are impacting the market to stay competitive.
Key Insights
- •Larger companies are buying out midsize operators, offering competitive advantages through efficiencies of scale.
- •2020 is going to be the year of the professional host, regardless if you’re running one unit or if you’re somebody that’s trying to hit a hundred or a thousand units.
Action Items
- ✓Approach your STR as a business.Effort: lowImpact: high
- ✓Define your values and align your messaging accordingly.Effort: lowImpact: medium
Tools & Resources
- →Cohost Mastery: Cohost Mastery
- →STR Legends Live: STR Legends Live
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