How the Coronovirus Impacts Airbnb Hosts (Part II)
Summary
This article discusses revenue management strategies specifically for short-term rental hosts, emphasizing the differences from hotel revenue management and focusing on the importance of daily and weekly pricing routines. It highlights the use of booking data, pacing analysis, and minimum stay rules to optimize pricing and maximize revenue. Hosts should implement a structured approach to revenue management, analyzing booking behavior, and making small, consistent price adjustments to improve profitability.
Key Insights
- •STR rate drops must be deeper near arrival compared to hotel pricing.
- •Early bookings can indicate underpricing or upcoming events.
Action Items
- ✓Review pacing on a weekly basis using Market Penetration Index (MPI).Effort: mediumImpact: medium
- ✓Spot mistakes in minimum stays and pricing settings.Effort: lowImpact: medium
- ✓Review every booking to reveal pricing and demand signals.Effort: lowImpact: medium
Tools & Resources
- →Freewyld Foundry: Learn more about Freewyld Foundry(https://www.freewyldfoundry.com)
Common Mistakes
- ⚠Don’t overcorrect pricing too quickly.
More from Pricing & Profitability
This article discusses Kansas City's high occupancy rates compared to other World Cup host cities, raising questions about the effectiveness of efforts to increase short-term rental availability. It implicitly touches on market trends and the impact of major events on the STR market. The article likely explores whether increased rental supply can meet demand while analyzing the city's approach to STRs.
Realtor.com's report on best mountain towns for Airbnb returns reveals key locations for STR investment. The analysis likely includes data on occupancy rates, ADR, and RevPAR to identify profitable markets. Understanding these trends helps hosts optimize pricing strategies and choose lucrative destinations.
Airbnb is offering a $750 incentive for some hosts in Georgia during the FIFA World Cup, potentially boosting occupancy and profitability. This program seeks to capitalize on increased demand from the international event, offering financial benefits to participating hosts. Learn how to qualify and leverage this incentive for your STR.
Curated by Learn STR by GoStudioM