Big Bear Lake businesses grapple with tourism wipeout - San Bernardino Sun

Published: March 10, 2023
Pricing & Profitability
Big Bear Lake, CA

Summary

This article discusses the challenges faced by businesses in Big Bear Lake due to a decline in tourism. While specific details aren't provided in this title, it suggests potential market changes that could impact occupancy and profitability for STR hosts in the area.

Key Insights

  • The article's title indicates a potential 'tourism wipeout,' suggesting a decline in demand that may affect occupancy rates and revenue.

Action Items

  • Analyze historical occupancy and ADR data and compare it to the current situation to identify potential changes needed.
    Effort: medium
    Impact: medium
  • Hosts in Big Bear Lake should monitor local tourism trends and adjust pricing strategies, potentially implementing dynamic or seasonal pricing to adapt to changing demand.
    Effort: low
    Impact: medium

Common Mistakes

  • Failing to monitor local market trends and adjust pricing can lead to underperformance and decreased profitability.

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