Airbnb Ranking Insights From Studying 29,000 Properties (Ep 596)
Summary
This podcast episode discusses findings from an analysis of 1.49 million Airbnb searches across 29,000 properties, revealing insights into ranking factors. Key takeaways include the importance of Instant Book and Superhost status for visibility on the platform.
Key Insights
- •Instant Book is crucial for higher rankings; properties with it turned on occupy a higher proportion of the first six pages.
- •Superhosts dominate the first page rankings, with 77% of properties on page one being Superhosts.
- •Properties without Instant Book, while having lower rankings, tend to have slightly better star ratings and a fewer number of photos on average.
Action Items
- ✓Review star ratings to ensure that you are exceeding the Airbnb average to boost your rankings if you don't use Instant Book.Effort: lowImpact: medium
- ✓Ensure Instant Book is enabled to boost visibility on Airbnb.Effort: lowImpact: medium
Tools & Resources
- →RankBreeze Airbnb Rankings Study: The report can be downloaded at rankbreeze.com forward slash Airbnb dash rankings dash study.(rankbreeze.com/airbnb-rankings-study)
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