Guest marketing with Stay-Fi (Ep 615)
Summary
This article discusses the importance of guest data collection and direct bookings. It highlights Stayfi, a Wi-Fi marketing tool, as a way to gather guest emails and market directly to them to increase occupancy and reduce dependence on OTAs.
Key Insights
- •Direct bookings help you to save around 15% on a booking (whether the guest pays it or the host does).
- •Guest marketing is often one of the last areas hosts implement, despite existing customers being the 'hottest leads.'
- •Collecting guest email addresses allows hosts to market to them for future direct bookings, which can fill calendar gaps and offer reduced rates to past guests while maintaining higher prices on OTAs.
Action Items
- ✓Set higher prices on OTAs and fill calendar gaps by offering reduced rates to past guests via direct bookings.Effort: lowImpact: medium
- ✓Consider using a tool like Stayfi to collect guest emails through Wi-Fi and implement an email marketing strategy.Effort: lowImpact: medium
Tools & Resources
- →Super Hog: Super Hog provides guest identity checking waivers, and damage protection.
- →Stayfi: Stayfi is a guest Wi-Fi marketing tool that collects guest data.(stayfi.com)
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Curated by Learn STR by GoStudioM