Insight
Collecting guest email addresses allows hosts to market to them for future direct bookings, which can fill calendar gaps and offer reduced rates to past guests while maintaining higher prices on OTAs.
Guest marketing with Stay-Fi (Ep 615)
Summary
This article discusses the importance of guest data collection and direct bookings. It highlights Stayfi, a Wi-Fi marketing tool, as a way to gather guest emails and market directly to them to increase occupancy and reduce dependence on OTAs.
Key takeaway