How to crush your revenue management in 2025 (Ep 630)
Summary
This episode discusses key trends in the short-term rental market, including shortened booking windows and the growing gap between professional and "set it and forget it" hosts. Hosts should focus on competitive pricing, especially during the low season, and proactively manage their listings to stay ahead in a changing market.
Key Insights
- •Lows are getting lower and highs are getting higher, meaning fewer people are traveling during the off-season. Demand for summer and holidays is strong.
- •Booking windows have shortened, causing some operators to "freak out". It's essential to monitor booking windows and adjust pricing strategies accordingly.
- •The gap between professionally managed and non-professionally managed listings is widening, according to data from an unnamed company that studies the STR industry.
Action Items
- ✓Set competitive prices for the low season (February, March, April) by using OTA discounts, custom promotions, length of stay, and early bird discounts.Effort: lowImpact: medium
- ✓Maintain higher prices for the summer, as demand is expected to remain high.Effort: lowImpact: medium
Tools & Resources
- →Airbnb Custom Promotions: Airbnb custom promotions are mentioned as a tool.(airbnb.com)
Common Mistakes
- ⚠Failing to professionally manage your listings can lead to underperformance compared to those who do, as the gap between the two widens.
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Curated by Learn STR by GoStudioM