The Airbnb Category Hack: How to Optimize & Get More Bookings (Ep 631)
Summary
This podcast episode explains how to optimize your Airbnb listing by requesting to be included in relevant categories. Being in the right categories can increase visibility and potentially boost revenue. The host guides you through the process, emphasizing the importance of accurate category selection and provides tips to improve your chances of approval.
Key Insights
- •The performance gap between professionally managed and non-professionally managed Airbnb inventory is widening, making it harder to stand out.
- •Being in more relevant Airbnb categories can significantly increase visibility in search results, particularly when users search within specific categories.
Action Items
- ✓Analyze the criteria for the categories you want to be included in and make adjustments to your listing description or photos to increase the likelihood of approval.Effort: mediumImpact: medium
- ✓Go into your Airbnb listing, go to the property type section, and request to be in relevant categories by using the 'Learn More' link to access the request form.Effort: lowImpact: medium
- ✓If Airbnb has placed your listing in a category that does not make sense, request to remove it to avoid hurting your listing's performance.Effort: lowImpact: low
Tools & Resources
- →Airbnb Help Center: The podcast episode suggests to use the Airbnb help center to request category changes.(airbnb.com)
Related Videos
More from Growth & Marketing
Airbnb and Duolingo are teaming up to promote language travel for Gen Z. This initiative aims to inspire younger generations to explore new cultures through language learning and travel, leveraging the platforms' combined reach. The partnership could boost bookings in various destinations.
Meta's new AI model, Muse Spark, could revolutionize how travelers discover and plan trips, potentially integrating social history with real-time visual context. Rolling out across Meta platforms like Facebook and Instagram, this could significantly impact travel discovery. Hosts should consider how this evolving technology might influence guest behavior and booking decisions.
Vacarya, a short-term rental management company, has expanded its portfolio to 400 properties across North America. This signifies growth in the STR market and demonstrates increasing demand for professional management services. Hosts can consider using professional management as they grow their portfolios.
Curated by Learn STR by GoStudioM