Vrbo Tries to Fix a Hole in OneKey Where Travelers Earn But Can’t Burn Rewards - Skift

Google News - VRBO Platform
Published: February 28, 2025
Hosting Operations

Summary

This Skift article highlights a problem with Vrbo's OneKey rewards program, where travelers can earn points but are unable to redeem them for bookings. The update aims to fix the issue, improving the overall guest experience and incentivizing repeat bookings. This fix could increase guest loyalty and drive more direct bookings for hosts.

Key Insights

  • •Vrbo's OneKey rewards program currently has a flaw where earned rewards cannot be used for bookings.

Action Items

  • ✓
    Stay informed about platform updates from Vrbo, as changes to their rewards program can impact your bookings and guest experience.
    Effort: low
    Impact: medium
  • ✓
    Monitor guest reviews for feedback related to the booking experience and rewards program to identify potential issues.
    Effort: low
    Impact: medium

Common Mistakes

  • ⚠Not monitoring platform updates can lead to missed opportunities to leverage new features or adjust to changes, which could affect guest satisfaction and booking numbers.

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