Insight
Airbnb is gaining market share against traditional hotels and VRBO.
Airbnb Claims Marketshare Gains Against Hotels, Vrbo
Summary
This article from Skift reports that Airbnb is gaining market share compared to traditional hotels and the platform VRBO. While specifics are not provided in this headline, this suggests a continued shift in consumer preference toward short-term rental options. Hosts should take note of this trend when creating a pricing and marketing strategy.
Key takeaway