Vrbo Needles Airbnb in New Campaign: We’re ‘Hotter’ and ‘Cooler’ - Skift
Summary
Vrbo's new marketing campaign directly challenges Airbnb with claims of being 'hotter' and 'cooler', signaling increased competition between the two major platforms. This campaign highlights the ongoing efforts of Vrbo to attract hosts and guests. The outcome could shift market share and influence host platform choices.
Key Insights
- •Vrbo is directly targeting Airbnb with a marketing campaign.
Action Items
- ✓Consider cross-listing your properties on both platforms to maximize exposure and stay competitive.Effort: lowImpact: medium
Tools & Resources
- →Skift: The article is from Skift, a travel industry news site.(skift.com)
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