Vrbo plans greater traveler targeting through marketing tech - PhocusWire
Summary
Vrbo is implementing new marketing technology to enhance its traveler targeting capabilities. The goal is to provide a more personalized and relevant experience for guests, potentially improving booking rates for hosts. This update reflects the platform's commitment to optimizing its offerings for both travelers and property owners, enhancing its competitive position in the STR market.
Key Insights
- •Vrbo is investing in marketing technology to improve traveler targeting.
Action Items
- ✓Monitor Vrbo's platform updates to understand how the new marketing technology impacts your listing's visibility.Effort: lowImpact: medium
- ✓Review and optimize your listing details to align with Vrbo's enhanced targeting capabilities.Effort: lowImpact: medium
More from Growth & Marketing
Airbnb is launching a new host bonus as travel demand surges for the upcoming World Cup. This strategic move aims to encourage more listings and capitalize on the expected influx of guests. The initiative highlights Airbnb's efforts to prepare for peak season travel and its ongoing support for hosts.
This article discusses the emergence of a new platform designed as an 'Airbnb' for hourly creative spaces. It aims to solve the difficulties creators face when finding and renting spaces. While not directly about STRs, it highlights a potential niche market that could be applicable to hosts considering offering hourly space rentals, indicating a shift towards accommodating creative industries.
Airbnb is offering a $750 incentive to attract new hosts to list their properties for the World Cup. This move aims to ensure sufficient accommodation for visitors during the event. This initiative highlights the importance of short-term rentals in accommodating large-scale events and provides a financial benefit for new hosts.
Curated by Learn STR by GoStudioM