Airbnb Wins Claim Against Vrbo for Nick Saban Commercials - Skift
Summary
Airbnb has won a legal claim against VRBO concerning the use of Nick Saban's commercials. This ruling impacts how competitors can use advertising involving public figures. The implications could affect marketing strategies for both platforms. This victory highlights the importance of intellectual property rights within the short-term rental market.
Key Insights
- •Airbnb won a legal claim against VRBO regarding the use of Nick Saban's commercials.
Action Items
- ✓Review advertising guidelines on platforms you use to ensure compliance with intellectual property rights.Effort: lowImpact: medium
Common Mistakes
- ⚠Failure to comply with advertising regulations could lead to legal challenges or penalties.
More from Growth & Marketing
Airbnb is launching a new host bonus as travel demand surges for the upcoming World Cup. This strategic move aims to encourage more listings and capitalize on the expected influx of guests. The initiative highlights Airbnb's efforts to prepare for peak season travel and its ongoing support for hosts.
This article discusses the emergence of a new platform designed as an 'Airbnb' for hourly creative spaces. It aims to solve the difficulties creators face when finding and renting spaces. While not directly about STRs, it highlights a potential niche market that could be applicable to hosts considering offering hourly space rentals, indicating a shift towards accommodating creative industries.
Airbnb is offering a $750 incentive to attract new hosts to list their properties for the World Cup. This move aims to ensure sufficient accommodation for visitors during the event. This initiative highlights the importance of short-term rentals in accommodating large-scale events and provides a financial benefit for new hosts.
Curated by Learn STR by GoStudioM