Insight
Occupancy for the summer is pacing at 23%, down from 24% in 2024. ADR is $370 (down from $373), and RevPAN is $115 (down from $119).
2025 Summer Travel Trends in the U.S.
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Summary
Summer 2025 STR trends in the U.S. indicate softer demand, shorter booking lead times, and economic caution affecting travelers. Occupancy is down slightly, but the July 4th holiday presents an opportunity for increased revenue. Hosts should adjust pricing strategies and focus on top-performing markets to capitalize on the shifting landscape.
Key takeaway