Insight
Occupancy rates are expected to dip slightly across the U.S. for June-August, with occupancy at 23% (down from 24% in 2024), ADR at $370 (down from $373), and RevPAN at $115 (down from $119).
2025 Summer Travel Trends in the U.S.
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Summary
Summer 2025 STR demand in the U.S. is expected to be softer, but opportunities remain, especially for July 4th. Hosts should focus on dynamic pricing, optimizing minimum stays, and targeting profitable channels to boost revenue.
Key takeaway