Insight
Customizations of dynamic pricing models, such as date-specific minimums, can lead to overcomplication and underperformance, especially when managing multiple properties.
Anchoring to the Past? Why That’s a Problem in 2025
Summary
Historical anchoring in dynamic pricing, tying prices to past performance, can lead to underperformance. With evolving guest behavior and market shifts, this approach, designed to protect inventory, often complicates strategies. It's time to assess if your dynamic pricing tool is saving you time and money.
Key takeaway