Insight
Historical anchoring, tying pricing to past booking performance, can lead to overpriced listings and underperformance.
Anchoring to the Past? Why That’s a Problem in 2025
Summary
Using historical data for pricing can be a mistake in the volatile STR market. This article warns against relying on past performance and encourages hosts to use real-time data and predictive analytics for better pricing strategies and increased revenue.
Key takeaway