New Vrbo Ad Puts the Spotlight on Last-Minute Deals - RSU by PriceLabs
Summary
VRBO's new ad campaign is highlighting last-minute deals, which could be a boon for hosts. This marketing shift may drive increased bookings for properties offering discounts near the booking date. Savvy hosts can leverage this by optimizing pricing strategies to capture last-minute demand and increase occupancy.
Key Insights
- •VRBO's new ad campaign focuses on promoting last-minute deals to potential guests.
Action Items
- ✓Consider implementing a dynamic pricing strategy to adjust rates based on time until booking.Effort: mediumImpact: medium
- ✓Review and update your VRBO listing to ensure it is optimized for last-minute bookings. Highlight flexible cancellation policies if applicable.Effort: lowImpact: medium
Tools & Resources
- →PriceLabs: PriceLabs can be used for dynamic pricing.(pricelabs.com)
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