College Football Meets STR: How 2025’s Biggest Kickoff Games Are Driving Major Booking Spikes

College football games in 2025 are driving significant booking spikes for short-term rentals (STRs), particularly in smaller cities and neutral-site venues. Occupancy rates and average daily rates (ADRs) are surging, with some markets seeing rates more than double the annual average. Hosts can use Beyond Pricing's tools and implement strategies such as event-based pricing and group-friendly amenities to maximize ROI.