12 Markets Where You Can’t Go Wrong With a Rental

BiggerPockets Blog
Published: September 24, 2025
Pricing & Profitability

Summary

This article from BiggerPockets identifies 12 U.S. markets suitable for rental property investment based on cash flow, appreciation, and hybrid models, which hosts should consider when expanding or entering the STR market. The article emphasizes choosing the right market based on factors like job growth, population trends, and landlord-friendly laws for maximum profitability.

Key Insights

  • Markets dependent on a single industry can suffer if that anchor employer leaves; look for cities with multiple strong sectors like technology, healthcare, education, government, and manufacturing.
  • The best rental markets combine strong job growth, favorable landlord laws, a growing population, and the right balance between cash flow and appreciation potential.
  • Price-to-rent ratios below 15 typically generate positive cash flow, while ratios above 25 usually require significant down payments to avoid negative cash flow.

Action Items

  • Analyze multiple indicators simultaneously, creating a comprehensive market scorecard before investing.
    Effort: medium
    Impact: high
  • Choose your target outcome first (cash flow, appreciation, or hybrid), then match it to the right market type before investing.
    Effort: low
    Impact: medium

Tools & Resources

  • Rent To Retirement: Rent To Retirement provides turnkey properties in the discussed markets.

Common Mistakes

  • Investors who focus solely on cheap prices often buy in declining areas, while those chasing high rents overpay in expensive markets.

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