Google Searches For “Mortgage Help” Skyrocket to Highest Point Since 2009
Summary
Rising mortgage help searches and increasing foreclosure-related legal inquiries signal potential distress in the housing market, which could affect local short-term rental markets. Hosts should monitor regional foreclosure trends and consider expanding their market research to adjacent areas to find distressed properties.
Key Insights
- •Google searches for “mortgage help” have increased to levels not seen since 2009, indicating potential financial distress in the residential home market.
- •Nationwide foreclosures increased by 13% from the same period a year ago in July.
- •Foreclosure-related legal inquiries jumped nearly 30% year over year in Q2 2025.
Action Items
- ✓Stay ahead of the curve by looking at distressed-adjacent zones to find properties that might become available.Effort: lowImpact: medium
- ✓Track early indicators locally by monitoring Google Trends and legal inquiries service data in regional markets.Effort: lowImpact: medium
Tools & Resources
- →ATTOM: According to data analytics firm ATTOM.
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