How I Took a Dead Airbnb and Turned it into $25K in 90 Days

BiggerPockets Blog
Published: September 15, 2025
Pricing & Profitability

Summary

This article details how a struggling Airbnb listing was transformed from one booking in five months to $25,000 in revenue in 90 days. Hosts should pay close attention to the impact of dynamic pricing, updated photography, and flexible house rules on their bookings. Consider implementing these strategies to boost your own STR performance.

Key Insights

  • The owner's previous listing had one booking in five months.
  • The July 4th weekend achieved the best nightly rate.
  • The property increased revenue from $1,000 annually to $25,000 in 90 days.

Action Items

  • Review your house rules and consider allowing pets with a fee and damage protection.
    Effort: low
    Impact: medium
  • Consider hiring a professional photographer to improve listing photos.
    Effort: medium
    Impact: medium
  • Implement dynamic pricing to adjust rates based on demand, using tools like PriceLabs.
    Effort: medium
    Impact: high

Tools & Resources

  • PriceLabs: The article mentions using PriceLabs for dynamic pricing.(pricelabs.co)

Common Mistakes

  • The article highlights the mistake of using static pricing and inflexible house rules, which can lead to missed bookings.

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