Rev Up: Why Booking.com Belongs in Your Channel Mix (Now)
Summary
This Get Paid For Your Pad episode discusses the importance of integrating Booking.com into your channel mix for short-term rentals, highlighting the benefits of their 1-10 rating system and the Genius program. Hosts should consider using Booking.com to diversify their revenue streams and leverage their unique features to improve visibility and conversion.
Key Insights
- •Use Genius + 10% mobile early to win visibility; once unlocked, apply a markup so discounts don’t undercut your floor.
- •Booking.com's 1–10 rating system cushions revenue impact from the occasional meh review, unlike Airbnb’s binary review culture which can tank a listing.
Action Items
- ✓Get to three reviews fast (follow up with guests; incentives ok) → unlock Genius → watch conversion rise.Effort: mediumImpact: medium
- ✓Treat BDC like a hotel channel : rate plans, visible offers, and merchandising matter more than on Airbnb.Effort: mediumImpact: medium
Tools & Resources
- →Free Revenue Report: Free Revenue Report (for $1M+ STR portfolios): https://www.freewyldfoundry.com/get-started(freewyldfoundry.com/get-started)
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Curated by Learn STR by GoStudioM