Stop Guessing Rent Prices: Using Discretionary Income to Optimize Rental Revenue

BiggerPockets Blog·Published Sep 16, 2025·Pricing & Profitability
Summary

This article discusses using tenants' discretionary income, calculated from median income, debt, and cost of living, to determine the affordability of rent increases. Hosts can use this information, along with WDSuite's Tenant Credit Insights tool, to make informed decisions about rent adjustments and improve property value.

Key takeaway
Insight

A good rule of thumb in the industry is that housing costs should not exceed 30% of gross income.

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