The $900 Influencer Campaign That Generated $12K Direct Bookings
Summary
This article discusses an influencer campaign that generated $12,000 in direct bookings with a $900 investment. It highlights how hosts can identify effective local influencers, the benefits of single-property landing pages, and the importance of contracts and content rights. Hosts should consider implementing a similar strategy to reduce reliance on OTAs and increase direct bookings.
Key Insights
- •A $900 influencer campaign generated over $12,000 in direct revenue.
- •The campaign generated 233,000+ views.
Action Items
- ✓Utilize single-property landing pages to transform attention into bookings.Effort: lowImpact: medium
- ✓Consider identifying and partnering with local influencers to drive direct bookings.Effort: mediumImpact: medium
- ✓Ensure you have the necessary contracts and content rights in place when collaborating with influencers.Effort: mediumImpact: medium
Tools & Resources
- →Get Paid For Your Pad: Get Paid For Your Pad, Ep. 655(https://www.freewyldfoundry.com/report)
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Curated by Learn STR by GoStudioM