Insight
In the first half of 2025, Zillow’s multifamily rental business earned around $200 million, while Apartments.com generated over $570 million, accounting for 38% of total company revenue.
Zillow Faces a New Major Lawsuit Over an Alleged Monopoly
Summary
Zillow is facing lawsuits over alleged anti-competitive practices in the rental market, potentially leading to increased advertising costs for property managers, which could then increase rental costs for guests. Hosts should be aware of these market dynamics and consider alternative marketing strategies to avoid dependency on a single platform.
Key takeaway