Vrbo Pushes Up the Hotel App Rankings as Discounts Drive Fall Bookings - PYMNTS.com
Summary
Vrbo's app is gaining traction in hotel app rankings, driven by discounts to attract fall bookings. This trend suggests increased competition and potentially lower average daily rates (ADR) for hosts. Hosts should analyze their pricing strategies and monitor market trends to stay competitive.
Key Insights
- •Discounts are driving fall bookings.
- •Vrbo is pushing up the hotel app rankings.
Action Items
- ✓Monitor market trends.Effort: lowImpact: medium
- ✓Hosts should analyze their pricing strategies.Effort: lowImpact: medium
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