How to Build an Eco-Friendly Vacation Rental Business and Appeal to Green Travelers
Summary
This article from Hostfully discusses how to build a successful eco-friendly vacation rental business. It highlights the growing demand from green travelers, the key features they look for, and provides actionable steps and resources to attract and cater to this market, potentially increasing both revenue and guest satisfaction.
Key Insights
- •Sustainable practices can reduce operating costs while attracting guests who may pay more and stay longer.
- •Booking.com’s 2023 sustainable travel report shows 73% of global tourists intend to stay in sustainable accommodations in the coming year.
- •Green travelers actively filter for eco-friendly features when booking and may willingly pay premiums for properties that match their personal values.
Action Items
- ✓Write specific descriptions, such as 'Our 12 solar panels generate 10kW of clean energy daily' to build trust.Effort: lowImpact: medium
- ✓Use sustainability tags effectively on Airbnb and Vrbo.Effort: lowImpact: medium
- ✓Include photos of solar panels, EV chargers, and recycling stations in your listings.Effort: lowImpact: medium
- ✓Title your listings with specific eco-friendly features such as 'Solar-Powered Beach House with EV Charging'.Effort: lowImpact: medium
Tools & Resources
- →Ok2Charge: Our integration with Ok2Charge can help manage charging sessions.
- →Hostfully: Hostfully’s property management platform.
- →Turno: Our integration with Turno (free for Hostfully users) can help train cleaners in sustainable practices.
Common Mistakes
- ⚠Greenwashing kills credibility instantly. If you claim sustainability, back it up with specifics. “We’re eco-friendly” means nothing.
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Curated by Learn STR by GoStudioM