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Your Listing

Overview: Optimize your STR listing with professional photos, compelling descriptions, strategic amenities, and staging techniques to maximize bookings and guest appeal.

8 videos · 8 articles

Curated by Learn STR by GoStudioM

Watch Out For This

Believing your property has no competitors because it is 'unique.' If there is demand for your property, guests are inevitably comparing it to others in the marketplace.

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What Do Top STR Hosts Know?

Digital guidebooks significantly improve guest reviews and reduce 'how-to' questions by providing interactive instructions and local recommendations directly on the guest's phone.

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Professional photography specifically for vacation rentals (not just real estate) can literally double your booking rate compared to DIY photos.

10 Beginner Steps to Set Up Your Airbnb Business in 2026!

Strategic 'overspending' should be reserved for the three most used items: the bed (mattress), the couch, and the dining room table.

Stop Overspending on MTR Furnishings - Here's What Actually Works #midtermrentals

MTR guests, such as travel nurses and corporate clients, prioritize cleanliness, comfort, and functionality over luxury brand names because they are living in the space, not just vacationing.

Stop Overspending on MTR Furnishings - Here's What Actually Works #midtermrentals

Even million-dollar luxury listings frequently fail on the basics, such as providing a dark room for sleeping.

Million-Dollar Homes… No Blackout Curtains

Guests make snap decisions in seconds based on the first photo; if the hero shot is a generic interior instead of the property's unique selling point (like a lake view), guests will scroll past.

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What Are Hosts Watching?

What Do These STR Terms Mean?

HERO PHOTO
The primary image in an Airbnb or VRBO listing that serves as the thumbnail in search results. It is the single most important factor for getting a potential guest to click the listing.
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FPG
Future Potential Guest
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GUEST AVATAR
A detailed profile of the most likely or ideal guest for a specific property based on its size, location, and features.
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GUEST FAVORITE
An Airbnb designation given to the top 10% of homes based on ratings, reviews, and reliability.
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HERO IMAGE
The single, high-impact photo that sells the stay and stops a potential guest from scrolling past the listing.
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