Best in Hospitality Winter 2026: New Brands and Ideas That Matter
Summary
In 2026, the hospitality industry is shifting away from traditional luxury, with guests seeking deeper sensory experiences. Loneliness is also becoming a key concern, with well-designed spaces becoming increasingly important. Hosts should consider designing spaces with sensory experiences and a focus on connection in mind.
Key Insights
- •Loneliness and isolation are growing concerns, and hospitality spaces are increasingly viewed as connective tissue.
- •Guests are moving away from traditional luxury and are seeking sensory experiences.
Action Items
- ✓Hosts should focus on designing spaces that offer sensory experiences.Effort: mediumImpact: medium
- ✓Consider incorporating communal spaces or design elements that encourage interaction.Effort: mediumImpact: medium
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