Insight
ADR is flat nationally and real ADR is declining with inflation.
2026 Pricing Strategies Every Short-Term Rental Operator Must Use
Summary
This article discusses key pricing strategies for STR operators in 2026, highlighting the importance of revenue management routines, OTA diversification, and understanding market pacing. Hosts should focus on daily and weekly pricing routines, and prepare for potential demand spikes from the 2026 World Cup.
Key takeaway