5 Key Takeaways from DARM 2025 Every Property Manager Should Know
Summary
This article summarizes key trends from the DARM 2025 conference, highlighting the shrinking booking windows, the importance of direct bookings, and the rising expectations of owners. Hosts should adapt to these trends by focusing on early demand signals, developing direct booking strategies, enhancing communication with owners, and segmenting their portfolios.
Key Insights
- •Direct bookings generate higher revenue; direct guests stay longer (5.4 nights vs. 4 on OTAs) and have higher ADRs.
- •Owners now expect clear explanations and proactive communication about their property's performance.
- •Shorter booking windows require earlier demand signals; historical trends are less predictable.
- •Segmentation by property type, amenities, booking behavior, and seasonal patterns is becoming essential for maintaining a competitive edge.
Action Items
- ✓Develop a data-driven direct booking strategy that includes brand visibility and a loyalty-driven marketing approach.Effort: mediumImpact: high
- ✓Provide owners with clear, understandable insights into their property's performance, going beyond raw data and static reports.Effort: mediumImpact: medium
- ✓Analyze pre-booking behaviors such as search volume and stay-length trends to proactively adjust rates and strategies.Effort: mediumImpact: medium
Tools & Resources
- →Beyond: Beyond's Signal direct booking platform.
- →Beyond: Beyond's Search Powered Insights and Search Powered Pricing.
- →Beyond: Beyond's Owner Insights and Neyoba (AI assistant).
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