Insight
Direct bookings generate higher revenue; direct guests stay longer (5.4 nights vs. 4 on OTAs) and have higher ADRs.

This article summarizes key trends from the DARM 2025 conference, highlighting the shrinking booking windows, the importance of direct bookings, and the rising expectations of owners. Hosts should adapt to these trends by focusing on early demand signals, developing direct booking strategies, enhancing communication with owners, and segmenting their portfolios.
Direct bookings generate higher revenue; direct guests stay longer (5.4 nights vs. 4 on OTAs) and have higher ADRs.