Insight
Owners are demanding more transparency and clear explanations of performance, not just raw data or static reports.

At DARM 2025, the shortening booking window trend was highlighted along with the importance of demand signals. Direct bookings deliver higher revenue, but require a strategic approach. Owners now expect clarity and proactive communication regarding their property's performance. Segmentation is essential, and AI is advancing, but context remains key.
Owners are demanding more transparency and clear explanations of performance, not just raw data or static reports.