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Summary
This article from Skift discusses how travel brands are utilizing TikTok for advertising and bookings, including options for direct booking within the app. Hosts can potentially leverage these trends by exploring influencer partnerships and advertising on platforms like TikTok and Booking.com to drive bookings.
Key Insights
- •Accor cut cost per click by 54% using TikTok's "Travel Ads".
- •Etihad boosted flight bookings by 17% using TikTok's "Travel Ads".
Action Items
- ✓Explore advertising options on TikTok, potentially using their Travel Ads system.Effort: mediumImpact: medium
- ✓Consider partnering with influencers who earn commissions by tagging your property on Booking.com through TikTok Go.Effort: mediumImpact: medium
Tools & Resources
- →Booking.com: Booking.com is participating in TikTok Go.(booking.com)
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