FIFA World Cup Draw: Which Cities Will Profit the Most
Summary
This article discusses how the 2026 FIFA World Cup schedule will affect STR demand, focusing on which cities and countries will likely see the biggest ADR increases. Hosts should analyze the schedule and booking trends in their markets to understand potential revenue opportunities and prepare for booking surges.
Key Insights
- •Countries such as Germany, Brazil, Spain, England and Argentina drive heavy international travel.
- •Smaller markets like Kansas City, Boston, Seattle and Philadelphia may outperform larger cities.
- •Some cities may see modest lift while others could experience extreme ADR spikes and rapid sellouts due to the FIFA World Cup.
Action Items
- ✓Track competitor pricing using ADR reports and tools like PriceLabs.Effort: lowImpact: medium
Tools & Resources
- →PriceLabs: Tools like PriceLabs can be used to track competitor pricing.
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