Google Tests Ad Formats That Push Attractions Bookings: Scoop
Summary
Google is testing new ad formats that directly integrate booking modules for attractions like Disneyland and Universal Orlando. This could lead to increased visibility and potential bookings for experiences platforms, impacting how guests find things to do near your rentals.
Key Insights
- •Google is inserting sponsored links from multiple experiences platforms into a booking module when users search for attractions, such as Disneyland.
Action Items
- ✓Monitor how guests are finding local attractions and experiences near your properties. Consider updating your listing descriptions to highlight nearby attractions.Effort: lowImpact: medium
Tools & Resources
- →Headout, Trip.com, Klook: The article mentions Headout, Trip.com, and Klook as examples of booking platforms.
More from Growth & Marketing
Airbnb is launching a new host bonus as travel demand surges for the upcoming World Cup. This strategic move aims to encourage more listings and capitalize on the expected influx of guests. The initiative highlights Airbnb's efforts to prepare for peak season travel and its ongoing support for hosts.
This article discusses the emergence of a new platform designed as an 'Airbnb' for hourly creative spaces. It aims to solve the difficulties creators face when finding and renting spaces. While not directly about STRs, it highlights a potential niche market that could be applicable to hosts considering offering hourly space rentals, indicating a shift towards accommodating creative industries.
Airbnb is offering a $750 incentive to attract new hosts to list their properties for the World Cup. This move aims to ensure sufficient accommodation for visitors during the event. This initiative highlights the importance of short-term rentals in accommodating large-scale events and provides a financial benefit for new hosts.
Curated by Learn STR by GoStudioM