How to Sell a Short Term Rental: Investor’s Complete Guide

The Short Term Shop
Published: December 17, 2025
Growth & Marketing

Summary

This article from The Short Term Shop provides a guide for investors looking to sell their short-term rentals, highlighting key valuation differences compared to residential properties. It emphasizes the importance of choosing a specialized real estate agent with experience in the STR market and offers practical steps to maximize property appeal for potential buyers.

Key Insights

  • Short-term rentals are valued based on comparable sales, not purely on income performance.
  • Key features like hot tubs, game rooms, or lake access should be emphasized in listings, since they’re top drivers for rental demand.
  • Higher interest rates have created headwinds for buyers, but they've also created an opportunity: with fewer transactions, high-quality listings stand out more than ever.

Action Items

  • Update your listing photos with professional, high-quality images.
    Effort: medium
    Impact: medium
  • Provide income history to potential buyers to build their confidence.
    Effort: low
    Impact: medium
  • Emphasize guest-friendly amenities like hot tubs, game rooms, or lake access.
    Effort: low
    Impact: medium

Tools & Resources

  • Short Term Shop: The article mentions resources to check out, including Short Term Rental Tax Loophole, STS Plus, How to Buy a Short Term Rental on the Emerald Coast and their books: Short Term Rental, Long Term Wealth and Smarter Short Term Rentals.
  • The Short Term Shop: Check out The Short Term Shop's guide on managing your rental without a property manager.

Common Mistakes

  • Do not expect to sell for significantly more than local comparables, even if your property outperforms in bookings, because from a financing and appraisal standpoint, comps drive value.

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