Insight
Occupancy is tracking 5% higher, while ADR is up 3% heading into the holiday period.
Key Data points to stronger winter demand for UK markets
Summary
UK short-term rentals are experiencing strong winter demand, with RevPAR up 7% year-on-year in December. Hosts should pay attention to the shift towards shorter stays, later bookings, and increased reliance on OTAs to optimize their pricing and channel strategies.
Key takeaway