Middle East Leads Global Travel as Live Tourism Fuels Record Growth

Skift
Published: December 24, 2025
Pricing & Profitability
Middle East Leads Global Travel as Live Tourism Fuels Record Growth

Summary

The Middle East and Africa experienced an 8% increase in travel growth in November, driven by live events and expanded connectivity. Hosts in those regions may benefit from this travel surge. Consider adjusting pricing or marketing strategies to capitalize on increased demand.

Key Insights

  • The Middle East and Africa saw an 8% increase in travel growth in November.
  • This growth is being driven by live events and increased connectivity.

Action Items

  • Consider adjusting your pricing strategy based on peak travel seasons and increased demand in the Middle East and Africa.
    Effort: low
    Impact: medium
  • Review your listing descriptions and ensure they highlight features appealing to travelers, especially those attending events or seeking connectivity options.
    Effort: low
    Impact: medium

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