Redfin: The Great “Reset” Starts in 2026

BiggerPockets Blog
Published: December 9, 2025
Pricing & Profitability

Summary

According to a Redfin report, the housing market is entering a "reset" phase in 2026, with affordability slowly improving due to stagnant home prices and rising wages. While mortgage rates are expected to stay relatively stable, sales volume is only expected to increase slightly. Hosts should keep an eye on these market trends as they impact potential occupancy and revenue.

Key Insights

  • Existing home sales are forecasted to increase slightly, from 4.1 million to 4.2 million next year. This is still a low number historically.
  • Mortgage rates are expected to remain in the low sixes (6.2-6.3%) and are unlikely to drop to the fives or increase to 7% in the near future.
  • Home buying affordability is expected to improve as wages grow faster than home prices, a trend that is already emerging in the second half of 2025. This may be a slow process, taking 5-6 years to be noticeable.

Action Items

  • Monitor local market trends regarding home prices and wage growth to understand the potential impact on your STR business's profitability.
    Effort: low
    Impact: medium

Tools & Resources

  • Redfin: Redfin's annual predictions report.

Related Videos

More from Pricing & Profitability

Beyond Self-Taught: Why RevProf Exists

This article explores the value of community and structured learning in revenue management, contrasting it with the common autodidactic approach. It emphasizes the limitations of self-directed learning and highlights the benefits of collaborative learning through RevProf, a platform designed for peer-driven discourse. It stresses the importance of challenging assumptions, refining judgment through dialogue, and building a community for professional growth.

about 7 hours ago78
New tool shows earning potential for World Cup Airbnb hosts - FOX4KC.com

This article discusses a new tool that helps Airbnb hosts assess their earning potential during the World Cup. It highlights the significance of the event in driving demand. The tool could be useful for hosts in cities hosting matches, helping them optimize pricing and maximize revenue.

about 8 hours ago75
FIFA World Cup 2026: Airbnb launches Host Earnings Calculator - Revista Merca2.0

Airbnb has launched a Host Earnings Calculator for the FIFA World Cup 2026, offering hosts a tool to estimate potential earnings. This tool is a response to the anticipated surge in demand during the event, potentially leading to increased occupancy and ADR. Hosts can utilize this to evaluate the profitability of their properties and optimize their pricing strategies for the event.

about 17 hours ago85

Curated by Learn STR by GoStudioM