- Home
- /
- News
- /
- December 2025
- /
- United Real Estate CEO Dan Duffy on the roadmap for competitive advantage
United Real Estate CEO Dan Duffy on the roadmap for competitive advantage
Summary
This article highlights the importance of data and AI in gaining a competitive edge in the 2026 housing market, emphasizing that hosts who prioritize data-driven decisions and adapt to market changes will thrive. Hosts should focus on leveraging data and AI to make informed decisions about their STR business to capture market share.
Key Insights
- •There will be another 4 million+ existing homes sold in 2026, with 2026 should see a modest-to-marked improvement over the last three years.
- •Leaders who have doubled down on the importance of data hold a significant advantage.
Action Items
- ✓Invest in third-party data and data management capabilities to leverage AI and other data-driven strategies.Effort: mediumImpact: medium
Tools & Resources
- →Housing Economic Summit: Housing Economic Summit
Common Mistakes
- ⚠Leaders that were focused on survival and maintaining short-range profitability by cutting costs will be focused on restoring and reinforcing their foundation and will miss the first waves of an improving market.
Related Videos


More from Pricing & Profitability
This article explores the value of community and structured learning in revenue management, contrasting it with the common autodidactic approach. It emphasizes the limitations of self-directed learning and highlights the benefits of collaborative learning through RevProf, a platform designed for peer-driven discourse. It stresses the importance of challenging assumptions, refining judgment through dialogue, and building a community for professional growth.
This article discusses a new tool that helps Airbnb hosts assess their earning potential during the World Cup. It highlights the significance of the event in driving demand. The tool could be useful for hosts in cities hosting matches, helping them optimize pricing and maximize revenue.
Airbnb has launched a Host Earnings Calculator for the FIFA World Cup 2026, offering hosts a tool to estimate potential earnings. This tool is a response to the anticipated surge in demand during the event, potentially leading to increased occupancy and ADR. Hosts can utilize this to evaluate the profitability of their properties and optimize their pricing strategies for the event.
Curated by Learn STR by GoStudioM
