U.S. Travel 2025: Who Came, Who Stayed Away — and Which States Lost
Summary
International travel to the U.S. has decreased, with declines from Europe and Asia. Hosts should monitor travel trends and consider how these shifts might impact occupancy and revenue, especially in markets reliant on international guests.
Key Insights
- •Visitation from the top 20 overseas countries decreased by 1.1% in the first 11 months of the year, primarily due to declines from Western Europe and Asia.
- •Some of the largest declines include: Germany (-11.6%), Ecuador (-8.2%), Netherlands (-7.6%), France (-6.9%), and Australia (-6.1%).
Action Items
- ✓Hosts should analyze their market's reliance on international travelers and adjust pricing and marketing strategies accordingly, especially if their properties are in markets with significant declines from specific countries.Effort: mediumImpact: medium
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