Why Travel’s Biggest Brands Are Becoming Dangerously Boring
Summary
This article discusses the trend of travel brands becoming less distinctive and more generic. While not directly about STRs, it highlights the importance of creating a unique brand identity and guest experience to stand out in a competitive market.
Key Insights
- •The article observes a trend of 'blanding' in travel branding, where brands prioritize safety and neutrality over distinctiveness, potentially leading to forgettable experiences for consumers.
Action Items
- ✓Consider adding unique amenities or local touches that reflect the character of your property and the surrounding area.Effort: mediumImpact: medium
- ✓Hosts should evaluate their listing descriptions, photos, and amenities to ensure they highlight the unique aspects of their property and create a memorable guest experience.Effort: lowImpact: medium
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