Insight
Santa Clara is outperforming San Francisco on pricing during Super Bowl LX.
Super Bowl LX Flips the Bay Area Script: Santa Clara Beats San Francisco on Price
Summary
The Super Bowl LX in 2026 will see Santa Clara outperform San Francisco in pricing, according to RSU by PriceLabs. This shift suggests a potential change in the Bay Area's short-term rental market dynamics. Hosts in Santa Clara might experience higher ADRs than those in San Francisco during this event.
Key takeaway