Super Bowl 2026 Short-Term Rental Trends: Bay Area Pricing, Occupancy, and Revenue Insights for Hosts
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Summary
Super Bowl 2026 in the Bay Area will create significant revenue opportunities for short-term rental hosts, with South Bay listings potentially tripling their revenue compared to last year. Hosts should strategically adjust pricing and minimum stay rules based on early booking behavior patterns to maximize earnings.
Key Insights
- •Booking lead times for Super Bowl stays average around 30 days, nearly three times longer than typical market behavior, reflecting early, event-driven demand.
- •Average Daily Rate (ADR) in the South Bay is $372, up 58% year over year and occupancy is 70%, up 126% year over year.
- •For Super Bowl weekend 2026, hosts in the South Bay are pacing to generate nearly three times the revenue compared to the same weekend last year.
Action Items
- ✓Relax rigid minimum stay rules where appropriate, especially if they block common two- or three-night event stays.Effort: lowImpact: medium
- ✓Push rates on remaining availability, especially on peak nights.Effort: lowImpact: medium
- ✓Review pricing tactically, not emotionally; small, targeted adjustments can materially improve conversion without sacrificing yield.Effort: lowImpact: medium
Tools & Resources
- →Beyond’s property analyzer: Use Beyond’s property analyzer tool to see exactly how much you could earn per listing, occupancy rates, and more!
- →Beyond’s Market Insights: Beyond’s free Market Insights tool helps you: See real-time data for any STR market Compare occupancy rates, ADRs, booking lead times, and more Get smarter about when and how to price around events like the Super Bowl
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