Sellers Are Accepting Even Less | Jan. 2026 Housing Market Update

BiggerPockets Blog
17 days ago
Pricing & Profitability

The housing market update for January 2026 indicates a buyer's market with homes sitting on the market longer and sellers accepting less than their original list price. Hosts should consider this environment and leverage their negotiation skills to buy properties below market value.

Key Insights

  • Year-over-year growth in the housing market in 2025 was just 0.5%, indicating a flat market.
  • The worst performing markets are in California, Florida, and Texas. Dallas leads with an 8% year-over-year decline in pricing.
  • The strongest buyer’s market on record (since 2013).
  • Homes are sitting on the market for the longest time in a decade, and the average home is selling for 2% below list price.

Action Items

  • Figure out the true market value with comps.
    Effort: medium
    Impact: medium
  • As an investor, offer at most 98% of the list price.
    Effort: low
    Impact: medium

Tools & Resources

  • Redfin: Redfin study.

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