Sellers Are Accepting Even Less | Jan. 2026 Housing Market Update

BiggerPockets Blog
Published: January 23, 2026
Pricing & Profitability

Summary

The housing market update for January 2026 indicates a buyer's market with homes sitting on the market longer and sellers accepting less than their original list price. Hosts should consider this environment and leverage their negotiation skills to buy properties below market value.

Key Insights

  • Year-over-year growth in the housing market in 2025 was just 0.5%, indicating a flat market.
  • The worst performing markets are in California, Florida, and Texas. Dallas leads with an 8% year-over-year decline in pricing.
  • The strongest buyer’s market on record (since 2013).
  • Homes are sitting on the market for the longest time in a decade, and the average home is selling for 2% below list price.

Action Items

  • Figure out the true market value with comps.
    Effort: medium
    Impact: medium
  • As an investor, offer at most 98% of the list price.
    Effort: low
    Impact: medium

Tools & Resources

  • Redfin: Redfin study.

Related Videos

More from Pricing & Profitability

Beyond Self-Taught: Why RevProf Exists

This article explores the value of community and structured learning in revenue management, contrasting it with the common autodidactic approach. It emphasizes the limitations of self-directed learning and highlights the benefits of collaborative learning through RevProf, a platform designed for peer-driven discourse. It stresses the importance of challenging assumptions, refining judgment through dialogue, and building a community for professional growth.

about 4 hours ago78
New tool shows earning potential for World Cup Airbnb hosts - FOX4KC.com

This article discusses a new tool that helps Airbnb hosts assess their earning potential during the World Cup. It highlights the significance of the event in driving demand. The tool could be useful for hosts in cities hosting matches, helping them optimize pricing and maximize revenue.

about 5 hours ago75
FIFA World Cup 2026: Airbnb launches Host Earnings Calculator - Revista Merca2.0

Airbnb has launched a Host Earnings Calculator for the FIFA World Cup 2026, offering hosts a tool to estimate potential earnings. This tool is a response to the anticipated surge in demand during the event, potentially leading to increased occupancy and ADR. Hosts can utilize this to evaluate the profitability of their properties and optimize their pricing strategies for the event.

about 15 hours ago85

Curated by Learn STR by GoStudioM